Sergio Barguilla, EUROWAG

Director of Product & Technology

https://www.eurowag.com/

Biography

Sergio Barguilla is a senior product leader with over 20 years of experience building and scaling digital platforms across navigation, mobility, and SaaS. He has held VP of Product and Managing Director roles at companies ranging from NASDAQ-listed trivago to high-growth ventures like Sygic and Eurowag — partnering directly with founders and executive teams to scale products used by hundreds of thousands of users and generating multi-million euro revenues.

Beyond the tooling, Sergio brings a senior perspective on what AI adoption actually demands from product organisations — questions that most teams are still struggling to answer honestly. Whether to build a formal AI strategy or move fast and learn by doing. How to structure teams when AI compresses delivery timelines and blurs traditional role boundaries. What organisational readiness really means in practice, beyond buying licences and running workshops. And where product leadership must step up to make AI work at scale — not as a technical problem, but as a management one.

He is currently independent and works with organizations looking to build AI-native product capabilities from the ground up — redesigning how products are discovered, built, and scaled in an AI-driven world.